A curated, interactive reading of Dave Kellogg's body of work — 35+ years across CMO, CEO, and independent-director seats — turned into things you can poke at, drag, and recompute. Two volumes so far. Pick one.
Each volume is a sequence of chapters — sliders, drag‑and‑drop, scrubbable charts — not an essay. Click a tile to enter; every chapter cites the underlying Kellblog post.
What marketing is for, how to staff it across the four pillars, when to say no, and how to keep your job long enough to do the work well.
"Marketing exists to make sales easier."— Dave Kellogg, career-long credo
Five interactive readings of the metrics Dave has been arguing about for two decades — Rule of 40, Mendoza Line, Magic Number, NRR, and the burn multiple. Each one is a calculator, not a chart.
"If you can't measure it, you can't improve it."— Dave's analytical credo
The marketing canon, the strategy canon, and the “don’t read that, read this” corrections — in the order Dave tends to hand them out.
The marketing canon, the strategy canon, and the “don’t read that, read this” corrections — in the order Dave tends to hand them out, with the Kellblog post that argues for each.